PERFECT for active girls - sports, dance, school, playing on the playground or for for added coverage under skirts.
SAFE for sensitive young skin - made from non toxic dyes and breathable all-cotton (sparkly colors are nylon/spandex)
COMFORTABLE seams and fabric-covered elastic that kids love. Weave has slight stretch for active kids.
DURABLE - highest quality fabric that is made to last. Strong weave and stitching to prevent sagging.
When your name has been associated with the tiny tots of celebrities the clothes are an easier sell. Add to the celebrity appeal the fact that the apparel is made in the U.S.A., and you've got a goldmine!