High quality and SPF/UPF 50+ protection
COMFORTABLE: silky and smooth fabric that kids love
DURABLE: no cheap materials in here!
SAFE: made with safe dyes and no harsh chemicals. The SPF protection comes from a special tight weave of the fabric.
When your name has been associated with the kids of celebrities like Ashlee Simpson Wentz, Christina Aguilera, Liev Schrieber, Sandra Bullock, etc. the clothes are an easier sell. Add to the celebrity appeal the fact that the apparel is made in the U.S.A., and youve got a goldmine!
