High quality and SPF/UPF 50+ protection against UVA/UVB rays
SAFE: made with safe dyes and no harsh chemicals that may cause rashes and irritation. Perfect for sensitive skins.
COMFORTABLE: silky and smooth fabric that kids love
DURABLE: no cheap materials in here! These rashguards are made to last - colors stay vibrant for years and the fabric won't stretch.
When your name has been associated with the kids of celebrities like Sandra Bullock, Ashlee Simpson Wentz, Christina Aguilera, Liev Schrieber, etc. the clothes are an easier sell. Add to the celebrity appeal the fact that the apparel is made in the U.S.A., and youve got a goldmine!