Grab women’s sneakers in shades like blue, black, grey, pink, white, red, etc., by brands like Nike, Skechers, Puma, and Adidas. Air Jordan is an American athletic shoe label marketed and owned by Nike. Nike launched Air Jordan for the legend Michael Jordan in 1984 and then for the general masses in 1985. The brand offers a wide array of men’s and women’s fashionable clothing as well. White is a symbol of trust and simplicity.