TopOfStyle houses over 800 unique watch bands from leading brands in various hues to match the style of your favorite watch. Fitbit is a US-based fitness brand well-known for its range of smartwatches that aim to revolutionize how millennials look at their fitness. The brand has roped in Will Smith, Harley Pasternak, and Dean Karnazes as its brand ambassadors. White is the color of purity and innocence.