Explore Keychains for women in a wide array of styles and designs at TopOfStyle, including couple keychains, leather keychains, etc. Fjallraven hails from a small town in Sweden called Ornskoldsvik. The place witnesses the merging of the forests and mountains with the sea. This vibrance is portrayed through-out the products offered by Fjallvaren. Yellow is the color of brightness, autumn, and happiness.