We have jeans for every size, fit, and choice to fulfill the needs of all our customers. Originated in 1989 in Amsterdam, Netherlands, G-Star Raw is one of the industry-leading denim brands. It operates about 300 brand stores and points of sale across the world. G-Star Raw is the parent organization of G-Star Inc., Global Retail Sweden AB, etc. Shades of gray include cool gray, warm gray, dark, light, slate gray, and blue-gray.