If matched well, dress shoes will significantly accentuate your appearance, and all the heads will turn towards you. Geox is an Italian fashion apparel and footwear brand founded by Mario Moretti Polegato in 1995 in Montebelluna, Italy. The brand caters to men, women, boys, and girls across age groups, and it also operates over 850 stores across the world. white is a color of calmness and simplicity.