Prevent hot heat waves from making direct contact with your skin or face with our range of straw hats, lifeguard hats, etc. Guess is an American textile brand and retailer that runs on the values of love, respect and integrity. The company was founded in 1981 by the Marciano brothers, who hailed from the south of France. The company supplies clothing for all genders and age groups. The gray color is linked with maturity and protection.