Shop boys' underwear in red, blue, green, yellow, gray, and many more interesting colors. Founded in 1900 by John Wesley Hanes is a clothing brand. Their headquarters is situated in Winston-Salem North Carolina. They were major sponsors at the 1996 Olympics. Blue is seen as trustworthy and committed. Durable or fancy? Look or feel? What you want in your Hanes Blue Underwear for boys depends on materials like Cotton and Blend.