Relax this summer in our soft and comfy shorts available in a plethora of designs. Hugo Boss founded a brand under his own name in 1924, and the brand’s headquarters are still in Metzingen, Germany. Valentino, Marzotto is the brand’s parent organization, while Eura 2000 SA Luxembourg, HUGO BOSS Shoes & Accessories AG, etc., are Hugo Boss subsidiaries. Black is the color of power and sophistication.