Rock as a cheerleader, groove effortlessly in the dance class, with our plush range of lightweight sneakers starting at $10. Joules, the established fashion brand founded in 1989, manages 110 brand stores across the world. The Next Pic and the Joules Group are Joules’ parent organizations. The brand’s headquarters are located in Market Harborough, England. Resonating with youth, Orange is surely an attention grabber.