Carry your books, laptop, water bottle, chargers, snacks, groceries, clothes, and even shoes on your back with top-selling women's backpacks. Lulus is a well-established fashion boutique for women selling the latest contemporary stunning outfits. The brainchild of Debra cannon and colleen winter, lulus was launched in 1996, with its headquarters being in California. Mustard is a dull and dark version of yellow.