Our shapewear collection comprises top products from reputable online stores like Amazon, Target, Shein, eBay, and others. Maidenform is a leading manufacturer of women's underwear. Ida Rosenthal, Enid Bissett, and William Rosenthal founded Maidenform in the US in 1922. Its parent organization is Hanesbrands. Red is the color choice if you want to be the center of everybody's attention.