TopOfStyle features women's keychains in over 1600 unique styles and designs by leading brands at a fraction of the market price. Miss Selfridge is a popular UK-based fashion house that brings you women’s fashion apparel in a variety of styles and designs. The popular fashion retail chain, ASOS, is the proud owner and the parent organization of Miss Selfridge and sells the brand’s products globally. Black is the deepest shade in the color spectrum.