Shop fabulous Coats, Jackets, and Shrugs from top brands like H&M, Gucci, Ralph at great discounts. Parada runs its operations in over 70 countries, and the brand also operates 641 stores globally. Irene Bae and Chanyeol Park are Parada’s new brand ambassadors. Yellow is more preferred in beachwear, summer dresses, t-shirts, and Hawaiian print shirts.