If you love handbags like anything, don't shy away from getting another stylish personalized tote by Michael Kors, Fossil, Lacoste, etc. Puma is German footwear, and sportswear brand started in 1948 by Rudolf Dassler. Puma owns a handful of subsidiaries, including Cobra Golf, Brandon AB, ATA Inc., Dobotex B.V., Unisol S.A., etc. Black is one of the most used product colors in fashion.