Go on road trips dressed like a hipster with stylish women's bucket hats or sun hats with neck covers. Rothco began in 1953 in the US, intending to offer sturdy, comfortable, and durable footwear, clothing, and tactic gear. The brand caters to over 10000 army dealers across the world, and its products are loved in about 80 countries. Olive is the color of combat and camouflage.